Archive for March, 2009
Top 5 marketing skills that’s in demand by NBO
by admin on Mar.20, 2009, under nbo : marketing
NBO (www.nbo.co.nz) has made a study and has come across a required amount of skill set and therefore wants to list some of them. Here the list contains top 5 marketing skills in demand by any CEO now.
o Niche market development
This includes knowledge about the market development, how to research and identify them. Any reliable niche market research breeds an understanding between the marketer and different customer subcultures. When marketers don’t have such skills, they can’t discover how customers make purchase decisions.
o Classic direct marketing skills
As marketing skews toward the new and upcoming media, long praised for its “accountability,” marketers with traditional direct marketing experience are in strong demand, because they have been trained in catalog merchandising, list selection, copywriting, campaign analytics — all skills necessary for success in media. The direct marketing also involves B-B marketing.
o Analytical bias
Marketing managers who don’t have an analytical bias and a multichannel orientation are at a disadvantage. At the end, the ability to accurately analyze campaigns can make or break a marketer.
o Search marketing
It is seems like everyone on both agency-side and client-side is searching for “experts” in search optimization and PPC ads. But there aren’t that many experienced marketers out there yet. One should hire an intelligent marketer who loves numbers and copy, and who’s a proven fast-learner.
o Humility
Yes, it’s a “soft” skill, but in a changing marketplace, The most successful marketers are “channel agnostic,” and requires humility.
